Data Strategy & Analytics
Architecting end-to-end measurement solutions using GA4, BigQuery and GCP. Specializing in attribution modeling, experimentation frameworks and ML-driven insights.
About Me
With over 12 years at the intersection of data strategy and digital marketing, I've made it my mission to transform how businesses understand and connect with their audiences. As a Lead Data Strategist and Measurement Solution Expert, I combine my Master's in Applied Data Science with hands-on experience to deliver innovative solutions across media publications, fintech, telecom, entertainment, government entities and high-growth startups.
My expertise spans the full spectrum of marketing technology and data analytics. I'm passionate about leveraging cutting-edge technologies, from implementing RAG solutions with Gemini AI on Google Cloud Platform to optimizing enterprise-level CMS systems like Sitecore and Episerver. Having spent more than a decade working with Google Analytics and Google Tag Manager, I specialize in developing comprehensive measurement frameworks that drive business growth.
Beyond my client work, I'm deeply committed to nurturing the analytics community in the UAE. As an organizer of MeasureCamp Dubai, I work alongside passionate professionals to create opportunities for knowledge sharing and networking. I regularly share insights as a speaker at industry events and host the LEAD podcast, where I engage with industry experts to explore their career journeys.
Currently based in Riyadh and frequently traveling between Saudi Arabia and the UAE, I work closely with clients in both markets to drive digital transformation and data-driven innovation. Whether you're interested in discussing analytics, exploring collaboration opportunities or just connecting over shared interests in data and technology, I'm always eager to engage with fellow professionals.
Areas of Expertise
MarTech Implementation
Expert in implementing enterprise platforms including Composable CDP, GA4, Tag Manager, Sitecore and HubSpot. Developing RAG solutions with Gemini AI.
Experimentation & CRO
Leading A/B testing programs and conversion rate optimization initiatives. Developing personalization strategies that drive measurable outcomes.
Community Leadership
Organizing MeasureCamp Dubai, speaking at industry events and hosting the LEAD podcast to foster knowledge sharing in the MENA region.
Professional Skills
Leadership & Strategy
Team Leadership
Strategic Planning
Client Relations
Solution Architecture
Analytics & Measurement
Google Analytics 4
Attribution Modeling
A/B Testing
CRO
Google Tag Manager
Adjust
AppsFlyer
Cloud & ML
Google Cloud
BigQuery
Vertex AI
RAG
ML Models
Generative AI
Development
Python
JavaScript
SQL
Apps Script
Data Visualization
MarTech
Sitecore
Personalization
Salesforce
HubSpot
Customer Data Platform
Mobile Measurement
Community Leadership
Event Organization
MeasureCamp
LEAD Podcast
Knowledge Sharing
Professional Journey
Director, Data and Analytics
Chain Reaction • Dubai/Riyadh • 2022 - Present
Leading data strategy and analytics initiatives across MENA region. Achieved Google Partner status, delivered 180% conversion uplift through advanced measurement solutions, and built ML models for purchase predictions.
Measurement Taskforce Member
IAB MENA • 2024 - Present
Contributing to digital measurement practices standardization in MENA region. Published comprehensive whitepaper on Data Privacy and Consent practices.
Host, LEAD Podcast
Leading Experimentation, Analytics and Design • 2024 - Present
Hosting conversations with industry experts, exploring career journeys and sharing valuable insights with the analytics community.
Organizer, MeasureCamp Dubai
2023 - Present
Successfully organized MeasureCamp Dubai unconferences in 2023 and 2024, bringing together analytics professionals from across the region.
Industry Speaker
2022 - Present
Speaker at Hub71, Measure Summit, IAB MENA and Measure Minds, sharing insights on analytics, measurement and digital transformation.
Assistant Manager, Analytics
Jumeirah Group • Dubai • 2016 - 2022
Managed data warehouse and automated workflows on GCP. Increased media ROI by 200% through dynamic remarketing and improved mobile conversions by 80%.
Digital Marketing Executive
Armani Hotels • Dubai • 2014 - 2016
Built digital marketing capability from scratch for Armani Hotel Dubai and At.mosphere Burj Khalifa.
Speaking Engagements
MeasureCamp Dubai
Implementing RAG Solutions with Gemini AI for Data Computation on BigQuery
AI & Analytics
Measure Summit
AI Integration in User Journeys via Google Cloud & GTM
Implementation
IAB MENA
Gemini AI Implementation for Enhanced UX
User Experience
Hub71
Composable CDP & Rapid Prototyping for Startups
Strategy
Measure Minds GTM4ward
Advanced Rapid Prototyping & GTM Hacks
Technical
MeasureCamp Helsinki
Firebase Remote Config Implementation
Technical
Oracle
Metaverse Use Cases & Applications
Innovation
Workshops & Training
Analytics Implementation & Strategy Workshops
Education
Industry Recognition
"I had a lovely talk with Ritvik Sharma on the LEAD podcast. We chatted about analytics practices, GA4, server-side, and more."
"Super-cool use of technology! Ritvik Sharma created an easy tool to produce personalized images for #Measurecamp events."
"I had an incredible experience working with Ritvik to enhance our data-driven growth strategy. His in-depth knowledge helped us implement technical solutions to gain valuable insights into our user experiences."
"I highly recommend Ritvik! He and his team have done an outstanding job helping us set up our tracking and analytics. Thanks to them, we've made our marketing campaigns way more effective."
"Ritvik has a deep understanding of Digital Marketing and E-commerce optimization. He is highly inquisitive, innovative and has an eye for detail. We were able to achieve remarkable improvements on Conversion and Revenue."