Organizer · 2023 to 2025
MeasureCamp Dubai
Three editions of Dubai’s free analytics unconference, each bringing together 120+ practitioners.
Explore MeasureCampData & Analytics Leader
Simplifying data for better decisions.
I’m Ritvik, Head of Data at Saudi Research & Media Group, where I lead analytics and first-party data strategy across 35+ media brands reaching 172M+ people. For 13+ years I’ve helped organisations across the UAE and Saudi Arabia move from manual reporting to automated, governed and predictive intelligence.
Selected results
400+
Hours a month of manual reporting automated
35+
Brands on one governed measurement standard
32
Publications unified on one analytics platform
300k+
Articles classified by ML and LLM pipelines
200%
ROAS for a luxury hospitality group
30%
Booking conversion uplift through personalisation
50+
Websites migrated to GA4 with CRM data integrated
180%
Conversion uplift from experimentation programmes
Now
Head of Data at Saudi Research & Media Group
Leading data strategy across the largest integrated media group in MENA: one measurement methodology for 35+ brands, real-time reporting across the portfolio, ML and LLM pipelines that classify 300,000+ articles, and first-party audience activation through SRMG Audience Studio.
Full experienceBuilding
The New Gulf Playbook
A contributor-led publication with an AI-powered editorial and moderation journey.
VisitCustom MCP servers on Firebase
Powering SRMG Audience Studio.
Community
Building the region’s analytics community
Beyond the day job, I bring analytics people together: in person, on the mic and through tools anyone can use.
Host
LEAD Podcast
Leading Experimentation, Analytics and Design. Conversations with people like Simo Ahava and Ellie Hughes.
Listen
Creator
Attendee card generator
Personalised “I’m attending” cards, adopted by MeasureCamps worldwide: Dubai, London, Spain, Toronto, Chicago, Washington DC and more.
See the card generatorSelected work
Measurable outcomes, not just dashboards
32Publications on one analytics platform
Unified analytics across 32 publications
A comprehensive analytics solution for a major Middle Eastern publication group using GA4 and Google Cloud.
- GA4
- BigQuery
- Cloud Functions
200% ROAS through lead-time based audiences
A lead-time based audience strategy for a luxury hospitality brand that cut wasted spend while maintaining revenue.
- Ad platforms
- Analytics
- Audience strategy
30% conversion uplift through personalization
Smart offer targeting in the booking journey for a luxury hospitality brand, delivered as product manager.
- GTM
- JavaScript
- A/B testing
Brands I’ve worked with
Kind words
From people I’ve worked with
I had a lovely talk with Ritvik Sharma on the LEAD podcast. We chatted about analytics practices, GA4, server-side, and more.
Simo AhavaCo-founder at SimmerSuper-cool use of technology! Ritvik Sharma created an easy tool to produce personalized images for #Measurecamp events.
Adam GrecoProduct Evangelist at AmplitudeI had an incredible experience working with Ritvik to enhance our data-driven growth strategy. His in-depth knowledge helped us implement technical solutions to gain valuable insights into our user experiences.
Fares SamaraCTO at OstazGet in touch
Let’s talk data
Whether it’s data strategy, analytics implementation, a speaking slot or a community initiative, I’m always happy to connect.