Podcast · Host

LEAD

Leading Experimentation, Analytics and Design

Conversations with industry leaders at the intersection of experimentation, analytics and design — their careers, their craft and what they’re learning now.

LEAD podcast cover art
Episodes

Latest conversations

  1. Episode 3 with Simo Ahava

    Episode 333 min2024

    The future of analytics & AI with Simo Ahava

    A deep dive into analytics, AI and technical marketing — GA4, server-side tagging and the cookieless future.

    • Analytics
    • AI
    • GA4
    • GTM
  2. Episode 2 with Ellie Hughes

    Episode 227 min2024

    Innovation in experimentation with Ellie Hughes

    Strategic tool selection for impactful experimentation, and making data-driven decisions stick.

    • Experimentation
    • Analytics
    • Strategy
  3. Episode 1 with Kyle Aaron

    Episode 142 min2024

    Creativity meets technology with Kyle Aaron

    How creativity bridges technology and design to drive business growth in hospitality.

    • Creativity
    • Design
    • Technology
Topics

Analytics

  • Digital analytics implementation
  • Data strategy & governance
  • Analytics tools & platforms

Experimentation

  • A/B testing strategies
  • Optimization programs
  • Statistical methods

Design

  • UX research & design
  • Design systems
  • Data visualization
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Be a guest

Share your expertise

Working in analytics, experimentation or design and have a story worth telling? I’m always looking for people to feature on LEAD.