Organizer · 2023 – 2025Building and nurturing Dubai’s analytics community while contributing to the global MeasureCamp movement — three editions so far, each bringing together 120+ analytics, data and measurement professionals.
MeasureCamp is a free “unconference” focused on digital analytics and optimization. There’s no fixed agenda — attendees build the session board on the day, so every conversation is driven by the people in the room.
Latest 22 November 2025
The third edition brought 120+ analytics, data and measurement professionals together for a day of participant-led sessions — with plenty of conversation about AI-powered analytics. I co-organized and hosted, from venue and communication through to on-the-day facilitation.
26 October 2024
The second edition united the region’s analytics community for a day of learning and collaboration. I also ran a session on implementing RAG with Gemini AI on BigQuery.
Inaugural edition
The first MeasureCamp Dubai established a new hub for analytics professionals in the MENA region. I presented a session on composable CDP architecture.
A tool that lets every attendee create a personalised “I’m attending” card to share on social media — so the event spreads through the people going to it. It’s been adopted by MeasureCamps around the world, from Dubai and London to Spain, Toronto, Chicago and Washington DC.
Spoke at MeasureCamp Helsinki on Firebase Remote Config, and keep learning from the global analytics community.
Strong connections with MeasureCamp organizers worldwide — sharing best practices and fostering collaboration.
Tools like the attendee card generator, now used by MeasureCamps worldwide to help their events spread.
Attend, run a session or sponsor the next MeasureCamp Dubai — it’s free, and the agenda is yours.