On stage, in the room, at the session board
I speak about AI implementation, data strategy and analytics engineering — and organize events that bring the region’s measurement community together.
Talks & events
Community leadership & AI analytics
Organizer · AI & Analytics
Organized and hosted MeasureCamp Dubai 2025, one of MENA’s premier unconferences for analytics and measurement professionals — venue, communication and on-the-day facilitation.
- Facilitated discussions on AI-powered analytics
- Built community connections across MENA’s measurement ecosystem
Unlocking AI-powered personalization
Speaker · AI & UX
Leveraging AI for hyper-personalization in media and marketing — real-time audience segmentation, predictive content delivery and the role of first-party data in modern personalization stacks.
- AI-driven customer journey mapping
- First-party data activation strategies
- Personalization at scale across 35+ brands
Implementing RAG solutions with Gemini AI on BigQuery
Speaker + Organizer · AI & Analytics
A deep-dive into Retrieval-Augmented Generation pipelines using Google’s Gemini AI integrated with BigQuery for data computation and analysis.
- Live demo of RAG architecture on BigQuery
- Gemini AI integration patterns for enterprise data
- Performance benchmarks and practical trade-offs
AI integration in user journeys via Google Cloud & GTM
Speaker · Implementation
How AI models can be embedded directly into user journeys using Google Cloud and Google Tag Manager — intelligent, real-time personalization triggered by behavioral signals.
- GTM-triggered AI inference workflows
- Google Cloud AI services integration
- Real-time journey optimization use cases
Gemini AI implementation for enhanced UX
Speaker · User Experience
Implementing Gemini AI to improve UX across Arabic and English websites — from content classification and recommendation to automated tagging at scale.
- Content classification pipelines with Gemini
- Arabic NLP challenges and solutions
- Measurable UX improvements
Composable CDP & rapid prototyping for startups
Speaker · Strategy
Adopting composable Customer Data Platform architectures in lean startup environments — enterprise-grade analytics without enterprise-grade budgets.
- Composable CDP vs. monolithic platforms
- Low-code prototyping with real-world data
- Cost-efficient data stacks for high-growth startups
Composable CDP architecture
Speaker + Organizer · Data & Analytics
A practitioner session on building composable Customer Data Platforms — architecture decisions, vendor evaluation and implementation patterns from real deployments.
- Architecture blueprints for composable data stacks
- Vendor evaluation framework
- Case study
Advanced rapid prototyping & GTM hacks
Speaker · Technical
Unconventional Google Tag Manager techniques for rapid prototyping — GTM patterns, custom variables and integration shortcuts.
- GTM architecture patterns
- 10 power-user GTM hacks
- Rapid prototyping from idea to production in hours
Firebase Remote Config implementation
Speaker · Technical
Using Firebase Remote Config for dynamic app personalization and A/B testing — implementation patterns and lessons from mobile app rollouts.
- Firebase Remote Config architecture deep-dive
- A/B testing at app scale
- Cross-platform implementation learnings
Metaverse use cases & applications
Speaker · Innovation
Practical, near-term metaverse applications for enterprise brands — immersive commerce, virtual events and data collection in 3D environments, with a focus on MENA.
- Enterprise metaverse readiness framework
- Immersive media and commerce use cases
- Data strategy for virtual environments
What I talk about
AI implementation
Practical deployment of LLMs, RAG pipelines and Gemini AI in real enterprise media workflows.
Data strategy
First-party data infrastructure, composable CDPs and analytics ecosystems at scale.
Technical SEO & search
Advanced Search Console analytics, Google Discover optimisation and URL migration at 300K+ URL scale.
Analytics engineering
GA4, BigQuery and GTM-based data pipelines powering cross-brand performance insight.
MENA digital media
Arabic content analytics, audience strategy and digital transformation in a fast-growing media market.
Innovation & emerging tech
Metaverse use cases, rapid prototyping and composable tech stacks for startups and enterprises.
Planning an event?
I’m happy to talk about speaking, panels, workshops or community collaborations.