Case studies
Analytics, experimentation and digital transformation projects across media, hospitality, telecoms, government and startups — each measured by what changed for the business.
Unified analytics across 32 publications
A comprehensive analytics solution for a major Middle Eastern publication group using GA4 and Google Cloud.
- GA4
- BigQuery
- Cloud Functions
Unified audience strategy for 22+ digital properties
An audience activation strategy for a leading UAE government financial entity using Sitecore CDP and advanced analytics.
- Sitecore CDP
- Analytics
- Strategy
200% ROAS through lead-time based audiences
A lead-time based audience strategy for a luxury hospitality brand that cut wasted spend while maintaining revenue.
- Ad platforms
- Analytics
- Audience strategy
30% conversion uplift through personalization
Smart offer targeting in the booking journey for a luxury hospitality brand, delivered as product manager.
- GTM
- JavaScript
- A/B testing
185% mobile conversion rate uplift
Mobile inquiry optimization for a leading online tutoring platform through CTA placement and A/B testing.
- A/B testing
- GTM
- GA4
25% app rating increase in six months
Crash analysis and performance monitoring for a leading UAE telecom operator’s mobile app.
- Firebase
- GA4
- Crashlytics
9% reduction in call center volume
Support channel optimization for a major telecom operator through in-app A/B testing.
- Firebase
- A/B testing
- UX
15% increase in QSR conversion rate
Menu restructuring and navigation improvements for a quick service restaurant chain.
- UX design
- A/B testing
- UI development
100+ hours a week saved through automation
Automated data collection and visualization that transformed an agency’s reporting process.
- Funnel.io
- Looker Studio
- Process design
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Whether it’s data strategy, analytics implementation, a speaking slot or a community initiative — I’m always happy to connect.