All case studiesQuick service restaurants · Experimentation
15% increase in QSR conversion rate
Menu restructuring and navigation improvements for a quick service restaurant chain.
- UX design
- A/B testing
- UI development
15%
Conversion increase
2×
Menu clarity
30%
Navigation improvement
Challenge
An unclear, poorly organized menu left users struggling to find items, leading to confusion and abandoned orders.
Solution
- Restructured the menu into clear categories and subcategories
- Introduced intuitive navigation for browsing
- Strengthened visual hierarchy for item discovery
- Optimized the layout for mobile and desktop
How it worked
Distinct subcategories made specific items easier to find, while sticky category headers and quick-jump navigation let users move smoothly between sections — all within the existing brand design.
Results
- 15% increase in overall conversion rate
- Less time to find and order items
- Lower cart abandonment
- Improved customer satisfaction scores
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