Unified analytics across 32 publications
A comprehensive analytics solution for a major Middle Eastern publication group using GA4 and Google Cloud.
- GA4
- BigQuery
- Cloud Functions
A leading Middle Eastern publication group needed to consolidate analytics across a portfolio of 32 news and magazine websites. Each publication had unique requirements, different languages and varying content types, making unified measurement a complex challenge.
- Leveraged GA APIs across all publications for historical data collection
- Developed custom data export automation on Google Cloud
- Created a unified BigQuery schema for consolidated reporting
- Built an automated data quality monitoring system
The solution used GA4’s enhanced measurement while working around its limitations with custom infrastructure. Daily retrieval scripts on Google Cloud Functions consolidated data from every publication into a unified BigQuery dataset, enabling cross-publication analysis while keeping individual publication insights.
- Complete visibility across all 32 publications
- Automated daily data consolidation
- Enhanced cross-publication insights
- Streamlined reporting workflow
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