Unified audience strategy for 22+ digital properties
An audience activation strategy for a leading UAE government financial entity using Sitecore CDP and advanced analytics.
- Sitecore CDP
- Analytics
- Strategy
A leading UAE government financial entity faced significant data fragmentation across 22+ websites and applications. Data was siloed, analytics capabilities were limited and there was no customer data platform for first-party data — preventing a full view of user journeys and effective attribution.
- Conducted an analytics audit across all digital properties
- Developed a unified data strategy for cross-departmental alignment
- Designed the user data lifecycle with Sitecore CDP integration
- Created an attribution framework linking Salesforce to acquisition channels
The strategy positioned Sitecore CDP as the central hub for unifying customer profiles and enabling audience segmentation. The roadmap covered cross-platform data integration, attribution modelling and marketing activation workflows.
- Secured VP and C-level buy-in for immediate project launch
- Unified customer data across 22+ digital properties
- Enabled advanced attribution and journey mapping
- Generated a follow-on project for personalization and experimentation
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