All case studiesLuxury hospitality · Analytics
200% ROAS through lead-time based audiences
A lead-time based audience strategy for a luxury hospitality brand that cut wasted spend while maintaining revenue.
- Ad platforms
- Analytics
- Audience strategy
200%
ROAS increase
50%
Ad spend reduction
100%
Revenue maintained
Challenge
A UAE luxury hospitality brand kept showing ads to users after their intended stay dates had passed — spend with no chance of converting.
Solution
- Developed a lead-time based audience exclusion strategy
- Aligned users’ check-in dates with ad platform audience duration
- Automated audience exclusion based on stay dates
- Created a dynamic audience refresh mechanism
How it worked
The strategy calculated each user’s lead time (days until check-in) and aligned it with ad platform audience membership duration, so ads ran only during the relevant booking window and stopped automatically once the stay dates passed.
Results
- Doubled return on ad spend (200% increase)
- Reduced ad spend by 50% while maintaining revenue
- Eliminated advertising to irrelevant audiences
- Improved overall campaign efficiency
Next case study30% conversion uplift through personalization
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