All case studiesLuxury hospitality · Experimentation
30% conversion uplift through personalization
Smart offer targeting in the booking journey for a luxury hospitality brand, delivered as product manager.
- GTM
- JavaScript
- A/B testing
30%
Conversion rate uplift
100%
Offer relevancy
0
Additional tools required
Challenge
Guests were completing bookings without ever seeing offers that could have enhanced their stay and booking value — a disconnect between available offers and user awareness.
Solution
- Built a smart offer targeting system using only Google Tag Manager
- Created a date-aware interstitial display mechanism
- A/B tested the impact of personalization
- Ensured offers only appeared when available for the selected dates
How it worked
Google Tag Manager displayed relevant offers inside the booking funnel. Offers appeared only when they matched the user’s selected stay dates — 100% offer relevancy and no customer frustration.
Results
- 30% increase in e-commerce conversion rate
- Better experience with relevant offers
- Zero additional technology investment
- Improved booking value through targeted offers
Next case study185% mobile conversion rate uplift
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