All case studiesTelecommunications · Analytics

25% app rating increase in six months

Crash analysis and performance monitoring for a leading UAE telecom operator’s mobile app.

  • Firebase
  • GA4
  • Crashlytics
25%
Rating increase
4.13
Final app rating
6
Month timeline
Challenge

A major UAE telecom operator’s app had a 3.3 store rating. Crashes hurt satisfaction and limited adoption of in-app transactions, and there was no systematic way to monitor and resolve them.

Solution
  • Implemented Firebase Crashlytics for crash reporting
  • Built a real-time app performance dashboard
  • Resolved GA4 user identification issues for accurate tracking
  • Created automated alerts for critical crashes
How it worked

Crashlytics provided detailed crash analysis while custom dashboards gave real-time visibility. Working with the development team to fix GA4 user_id tracking made user journey analysis accurate, enabling quick responses to issues.

Results
  • App rating rose from 3.3 to 4.13 in six months
  • Faster crash reporting and resolution
  • More accurate user tracking
  • Increased adoption of in-app transactions
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